Last Wednesday, 2 September, in collaboration with Funx Media, we organised a webinar on the influence of social media on potentially increasing brand awareness and revenue.
During the evening, Ismail Loukili, social media strategist at Funx Media, explained the impact of social media. Because of FunX Media's successful position on Instagram, he focused mainly on Instagram during the webinar. On Instagram, FunX has grown from 12,000 followers to its current 207,000 in 4 years.
Ismail spoke about FunX's social media strategy. He stressed that it is very important to tailor your content to the interests of your target group, to post regularly and, above all, to engage with your target group. The most important lesson to be drawn from this is the importance of time. To build a successful reach on Instagram, you need to invest time.
A pitfall for many entrepreneurs is that they want to use social media directly for commercial purposes. The point is rather to use it as a means of increasing brand awareness and reach. It should serve as an indirect source of profit. Because many entrepreneurs do not see a direct increase in revenue, they invest little time in it and miss out on a great opportunity. Social media takes time and energy, but it certainly pays off in the long term.
Achieving success with FunX
During the evening, an entrepreneur shared with us his experiences of his radio campaign on FunX. He said that potential customers felt a bond of trust because they had heard the name on the radio. Brand awareness also creates a certain trust between customer and seller.
Do you like the idea of starting a radio campaign via FunX? Then contact them without obligation at faraz@funx.nl. Until 9 September there is a temporary offer for entrepreneurs in the HOGIAF network, who can choose from 2 packages. Click the button below for more information.
Information on the FunX temporary offer packages
For more information on the collaboration between FunX Media and HOGIAF, see their page on our benefits platform MKB Voordeelkaart.
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