HOGIAF regularly organises visits to trade fairs and specialist trade shows to support entrepreneurs and business owners in expanding their network and trading opportunities. To get a better return from these trade fair visits, HOGIAF has developed a special programme via its online platform for participants who visit trade fairs.
The programme, entitled “Go to trade fairs prepared and make real profit from your trade”, aimed to turn trade fair visits from non-committal activities into strategic tools that genuinely contribute to the growth of businesses.
During the online seminar, participants learned how to prepare effectively for a trade fair, which stands are relevant to their business and which questions are best asked in conversations with suppliers. Attention was also paid to avoiding loss of time and money at the fair and to turning contacts into concrete business opportunities afterwards.
With this programme, HOGIAF contributes to strengthening entrepreneurship and helps participants make their trade fair visits purposeful and successful.
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The largest cross-cultural and multisectoral business association in the Netherlands.
