

On Tuesday 14 January, the first meeting of 2020 for HOGIAF members took place. The meeting was organised in Amsterdam in cooperation with Straight-Line Leadership. During the meeting, Kristof Cuppens took the entrepreneurs into the world of Straight-Line Leadership: managing the network of people, commitments and conversations that lead to results.
During the evening, Cuppens took the floor and gave many practical examples of the problems that many entrepreneurs run into. He supported his examples with practical straight-line tools and explained how the participants could respond to them in order to make an impact on their business and their leadership. At the start, he asked all participants to write down the biggest challenges they face. He then asked them to question themselves critically about why they face these challenges, what they have done to tackle the problem and why it has not yet been solved.
Cuppens stressed the importance of communication in the form of confrontation between two parties. To achieve results, it is important that communication is direct and that clear agreements are made. If criminal and false promises are made, the process runs very roughly, costs extra energy and produces no result at all.

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During this meeting, Straight-Line Leadership was summarised as: moving yourself and a group of people from point A to point B in the most effective way possible. Yet many entrepreneurs have no clear picture of "point A" and "point B", which costs money and impact. The participants were given practical tools for this. An entrepreneur should always set the bar unreasonably high and be ambitious in growing their business and their people.
After the meeting, the participants had the chance to talk with one another about what they had learned, and many said that their view on certain things had changed and that from now on they would approach certain things differently.
We would like to thank Straight-Line Leadership, and Kristof in particular, once again for his impact on our entrepreneurs during this evening, and Suleyman Gogus of Sensazorg for his hospitality.
From left to right: Kristof Cuppens, Ruud Tuithof, Ahmet Taskan, Ferda Göde, Suleyman Gogus (Sensazorg)
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The largest cross-cultural and multisectoral business association in the Netherlands.