Last Monday, 22 February, in cooperation with Onfluence, we organised a webinar on marketing, social media and influencer marketing. Various topics came up during the evening. In this newsletter we briefly summarise what was discussed.
The online world has changed a great deal over the past 10 years. We are increasingly active online and can even make our purchases via the internet these days. For entrepreneurs, it is of course important to know how we can use this tool effectively, for example to build brand awareness or even to increase our turnover.
Below we briefly cover a few tips that were discussed during the evening.
Website:
- Your website is your business card. When a customer visits your website, it is important to make a good impression straight away. So you must make sure that the potential customer gets a general impression in a short time.
- Your website must be mobile-friendly and load quickly. If your website is not mobile-friendly, you may lose potential customers, because the website does not work properly.
- There are advantages to having a fast-loading website, because 92% of Google users only search the first page. If your website does not load quickly, you will appear lower on Google, which means you miss out on many potential customers.
Social Media
- Content is king. Just like your website, your social media channels also give potential customers a first impression.
- Post regularly on social media and create a house style and ‘tone of voice’ based on your target group.
- Focus on the social media channels that your target group uses frequently. If your target group is mainly on Instagram, it is not sensible to advertise on Facebook, for example.
Influencer Marketing
This new form of marketing has become very popular in recent years. It has a big impact on the influencer's followers. After all, there is a bond of trust between the follower and the influencer. Onfluence is therefore a marketing agency that matches influencers to the service or product that needs to be promoted.
We would once again like to thank Onfluence for the information and inspiration provided to the participants. For more information, you can visit the Onfluence website.
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The largest cross-cultural and multisectoral business association in the Netherlands.
